THE COACHING CRAFT BLOG

What coaches usually believe or do Within coaching and education, the phrase “lead by example” is both familiar and largely unquestioned. It is commonly presented as a cornerstone of effective leadership, yet rarely examined in any meaningful depth. For many coaches and educators, leading by example is understood through visible commitment and effort: the star pupil who models good behaviour, the team captain who trains the hardest, or the coach whose energy and presence set

Coaching models occupy a central position within contemporary coach education. From session planning frameworks to behavioural and pedagogical models, they are frequently presented as essential tools for structuring practice, guiding decision-making, and evidencing professional competence. In many qualification pathways, the ability to articulate and apply recognised models is treated as a proxy for coaching expertise. Yet despite their prominence, many coaches report a persi

In high-performance sport, coaching is often linked to complex tactical systems, advanced sports science, and inspirational leadership. While these elements are important, the foundation of effective coaching often relies on something more subtle. Small technical instructions, delivered at the right moment and with precision, can create transformational outcomes. These brief, targeted cues may last only a few seconds, but they shape the movement patterns, decisions, and psych